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Kodak-Nahemi is a national student competition hosted every year with an array of represented brands looking to collaborate with prospective winners of the competition.
One of the brands Kodak-Nahemi represented was the biscuit manufacturers McVities - the task was to produce a 30 second advert for the company using only 16mm film and no digital editing. This involved animating the entire advert with no rigging , green screens or any other digitized luxuries.
As a team we produced an advert that focused on representing the way a simple concept such as a biscuit can be a connecting tool. During the pandemic we found ourselves far more isolated and turning to video calling to connect with our loved ones. We created different characters for each biscuit under the McVities' name, representing them as families, uncles, teenagers and grandparents all going through the (far too familiar) tribulations of a multi-person video call.
This advert won 'Best Animation' within the competition.
Please take a look at this quick behind these scenes video we made with more 16mm film
behind the scenes
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