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reduce reuse recycle
the client
The Wilderness Trust is a a registered charity that hosts and organised a wide breadth of social projects that focus of connecting communities and reinforcing relationships with nature.
'...when people make deeper connections with the natural world, it increases both their sense of wellbeing and their desire to care for our environment, creating a healthier, happier planet.'
the brief
The Trust approached me to be involved with a lottery funded community project that wanted to encourage waste reduction in localized mid wales towns such as Aberystwyth and Llanidloes. I was charged with following, observing and summarizing two projects led by high school groups.
the solution
After taking inspiration from his album cover, and adhering to the vaporwave style that he wanted to imbue in the video, I produced a series of short animation loops that focused on atmosphere and colour - with a constant reference to an entity being chased to reiterate the song's theme on guilt and predation.
concept art
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